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9. Sell. Sell. Sell. When you become a celebrity, you become a brand. And brands exist for one purpose only: to be sold. This is no time to be subtle; you have to make your ambition explicit. While you must always take care to appear busy, you must also constantly promote your availability and have merchandise ready to go. Sell your services, sell products, sell yourself, sell skills you don't even have yet. Once again, Siegel ably demonstrates these principles:
"If you have any friends who want a site for $20,000 or more, please have them call me..." So there they are: the nine basic rules of automythology. Start putting them into effect, and you should be famous in no time. Who knows? If you employ them skillfully enough, you might even get to lunch with the Master Himself... |