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4. Tell people how hard you work.
The concept of "hard work" is the rationale that permits the privileges and excesses of celebrity; it's also a wonderful antidote to the feeling that you've been extremely lucky to get where you are. So be prepared to work longer than most people do, and make sure your efforts don't go unnoticed. Once again, Siegel provides some textbook examples:
"We've been working like shrews, staying in the office until between 11pm and 1am most nights, seven days a week...I was actually working on a client project at midnight on New Years' eve."
But don't make all this hard work sound like drudgery; you don't want people to think you're some kind of common laborer. Glamorize your work, give it some romance. In the following example, Siegel strikes a tone that echoes Hemingway as he describes the terrible burden of living up to the demands of one's talent: "You look at your pages and you decide they could be better, so you keep working and working until they are as good as you can get them."
5. Be humble.
"I drew a little typeface called Tekton that brought me a regular income for the next several years."