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2. Be important
Famous people are assumptive: they take it for granted that because they are so important, you know who they are. Siegel works this angle extremely well, consistently dropping sentiments such as these:

"I'm probably more infamous than famous on the Web...I am the guy destroying what HTML was meant to do..."

"If you are doing a special class on me and my methods, you may print out my stuff and hand it out..."

"Is there a David Siegel News Group? No, net yet. I'd be interested if someone would start one..."

Now if you're starting to worry because you haven't inspired any college seminars, don't. Part of the beauty of assumption is that it often works even if you haven't done anything of merit. For example, Siegel has written a couple of books in the past, one on screenwriting and one on social/environmental issues. Neither one shows any signs of having been published (if they had been, he would be trying to sell them--see Rule 9 below), and yet Siegel confidently refers to them as authoritative, definitive sources in their field.

3. Associate with other celebrities.
It is a Hollywood truism that the biggest star-fuckers are the stars themselves. Siegel transports this attitude to the Web with admirable aplomb. He doesn't just drop names; he practically sheds them. Computer pioneer Donald Knuth...type legend Hermann Zapf...John Lasseter, the man behind Toy Story...Glenn Davis of Cool Site of the Day renown...Spotlet Tara Hartwick--Siegel hobnobs with them all. Now, these aren't "real" celebrities, of course; they're merely trade celebrities. That doesn't matter. If a name triggers even the slightest sense of notoriety, use it. People will think more of you.

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