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2. Be important
Famous people are assumptive: they take it for granted that because they are so important, you know who they are. Siegel works this angle extremely well, consistently dropping sentiments such as these:
"I'm probably more infamous than famous on the Web...I am the guy destroying what HTML was meant to do..."
Now if you're starting to worry because you haven't inspired any college seminars, don't. Part of the beauty of assumption is that it often works even if you haven't done anything of merit. For example, Siegel has written a couple of books in the past, one on screenwriting and one on social/environmental issues. Neither one shows any signs of having been published (if they had been, he would be trying to sell them--see Rule 9 below), and yet Siegel confidently refers to them as authoritative, definitive sources in their field.
3. Associate with other celebrities.