Which is not to say that Kellogg's is lying. I'm sure there are many experts who believe sugar is not as bad as it's often made out to be. And in many cases they've probably conducted research that supports their theories. On the other hand, there are many experts who believe that sugar is unhealthy, and that there is a correlation between it and tooth decay. But since the main priority of Kellogg's is to sell a variety of sugar-laden cereals, the article doesn't mention these other experts. It also doesn't mention the fact that despite the purported "harmlessness" of sugar, Kellogg's has dropped the word "sugar" from the names of many of its cereals over the years...

The narrow-focus perspective Kellogg's shows in this article is fine for an advertisement or a press release, but when it is presented in the context of an objective report, it seems a little dubious. Indeed, if the company is truly planning to build a virtual community on such shaky foundations, it might consider purchasing some credibility insurance.