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Is it possible the average person sees the Budweiser logo thirty times a day? I'm sure
I read this somewhere
a few years ago, perhaps in the Harper's Index. But maybe,
in memory, I'm exaggerating the number; or it
might be that the subject group was more qualified than I recall:
it was actually the average bartender, say,
or the average resident of St. Louis...
Of course, Budweiser does spend $500 million a year promoting its brands; with that much cash fueling your efforts, it may indeed be possible to saturate the mediasphere to such an extent that logo sightings every waking half hour are the norm... Also, like most statistics, the 30 times a day figure--so remarkable in its initial improbability, so shorn of context--devolves into greater likelihood upon prolonged consideration: if you get a really good look at a case of Bud, that counts as 24 sightings, right? And how about those Bud logos you see more than once a day? The billboard you pass on your way to and from your job, the TV commercial that plays at every break during a football game, the Bud T-shirt your roommate is wearing or the Bud keychain in your own pocket: each "instance" counts as one toward your daily total. Throw in a few more sightings--Budweiser delivery trucks, Bud litter on the side of the road--and the 30-times-a-day figure begins to seem more plausible. Conservative even. 50 times a day might be more like it... In comparison, Tesh seems positively elusive--even on a day when fortune, time, and pervasive media access are on your side. |
