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It's interesting to note that all of Don's interview subjects are white men. Is this racism and sexism on the part of the infomercial's producers, indicating their belief that people of color and women have no interest in becoming entrepreneurs? Or is it simply an attempt to manipulate the target group that is most vulnerable to product claims that others might find unbelievable? Given the many privileges white men enjoy in society, especially in the business world, it is reasonable to assume that those who are not financially prosperous are perhaps more desperate than anyone to succeed. This theory gains credence when one considers the men being interviewed: none of them seem particularly savvy; a few are downright dopey-looking. And yet they all claim to be making thousands and thousands of dollars a week. It is reminiscent of one of those ‘70s porno movies, where a schlubby male actor--obvious surrogate for the schlubby male viewer--gets to have sex with three gorgeous babes at once.
This could be you, those movies said...
And that's what Don Lapre says too. After all, he was once an average guy himself, a high-school dropout housepainter who went bankrupt at the age of 23. But then he discovered his money-making secrets, and started to generate $80,000 a week out of his one-bedroom apartment.
Eventually, Don does tell viewers a little bit more about the various entrepreneurial techniques he used to transform himself from a deadbeat laborer to "one of the most successful and down-to-earth young men in America." But only a little...