Coke: The Natural Choice

Coca-Cola is now the official soft drink of the New York state park system. This is part of a trend in which, according to a recent issue of Z Magazine, "major companies are becoming official sponsors of cash-poor state parks."

So how does that work, exactly? Are deer, bears, and the odd moose being forced by park personnel to don placards promoting the beverage? Have a Coke and some, I don't know, really nice mountains?

Of course, Coke is just the latest product to pitch its corporate tent in the great outdoors. A kind of informal product placement has been going on in state parks for years - discarded beer cans, cigarette butts, potato chip bags....

If the litter's going to be there anyway, why shouldn't parks charge for the service?

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