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03/11/97
Poetry in Motion? It's like GQ with a higher IQ? That's what the new ad from Esquire says - and it even includes a fashion-enhanced photo of perennial post-mortem product pusher Albert Einstein to lend retouched credibility to the proposition. But can the boys in editorial live up to the claims of the boys in marketing? Check out this bit of sports-triting in the March issue from noted word arranger Mike Lupica, about the NBA's Kevin Garnett: "He comes up the court, smiling. Loving this game. Loving this life. He is twenty. Where does a go-to guy go to? To the rack. To the rim. To the sky."
Did they maybe mean GQ with haiku?
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